Last week was the first anniversary of Family Retirement, LLC. Most people can say their first year in business is the hardest. If you know me from before, then you know that my first year was pretty rocky. After an unsuccessful business buyout, I was advised by my attorney to limit my marketing. This limited my ability to reach many former clients I had helped for years. As I was building my business I met with many marketing companies to help build business leads. I got help with marketing and social media strategies (which helped build this blog). But a surprisingly good number of them all told me that I should do what everyone else in the industry did -- Dinner Seminars. If you are not familiar with Dinner Seminars you might be too young but don’t worry once you reach a certain age you will receive a mailer to invite you to dinner at a very nice restaurant. Then all you do is eat nice food and listen to a presentation about annuities--the elephant in the room.
I held 4 dinner seminars and invited many of my clients to see how they felt about it. The comments I got back were disturbing: “What kind of sad dinner parties does she throw? My advisor had one on a boat.” Or: “That’s it? Does she give you any other kind of free stuff?”
I realized that these are not the people I want to serve.
My choice in building this business was based on the fact that people need help in all aspects of their finances -- not just those who have the money set for retirement. When I take a look around and see the people who are in my industry I definitely do not fit in. I want to make real changes in the industry by mentoring my clients. I think this can only be done if I start changing the language I use about my profession: I am a Lifestyle Advisor.
I am not only someone who will get you on track with your investments and help you understand the tax consequences of your retirement income stream. I am here to help you create your financial roadmap and advise on changes that happen through your and your family’s life as you continue to grow.
A Lifestyle Advisor will understand that it's not only about investable assets, but other assets that combine into your net worth. As a Lifestyle Advisor, I have broken down my work into two programs: Roadmap to Retirement and Financial Detox.
Financial Detox is for people who need help budgeting, paying off debt, a basic understanding of personal finances and wealth accumulation.
Roadmap to Retirement is for people who are 10 years away from retirement and need to start forming a plan for income streams, tax efficiency, have or want rental properties and want to be set up for success.
Here (link) you can sign up for monthly emails on financial topics to keep you on top of your financial future. The best thing you can do is schedule a phone appointment with me and see what steps we can take together. There is no charge for this meeting, if you decide to move forward with one of my services it’s 1.25% for me to manage your money, $250 per hour for projects, or NO CHARGE to you for insurance products (the insurance company will pay me to work with you). Just like you would go to a store you’d want to know the price of what you might be paying. If I am not in the budget talk to me and let’s see how we can figure it out.
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